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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Loureiro, S.M.C. & Lopes, R. (2012). Brand credibility and self-brand connection as drivers to cool brands. In Seung-Hee Lee  (Ed.), Global Marketing Conference. (pp. 1551-1569). Seoul: KSMS.
Export Reference (IEEE) 
S. M. Loureiro and R. A. Lopes,  "Brand credibility and self-brand connection as drivers to cool brands", in Global Marketing Conf., Seung-Hee Lee , Ed., Seoul, KSMS, 2012, pp. 1551-1569
Export BibTeX 
@inproceedings{loureiro2012_1765601584076,
	author = "Loureiro, S.M.C. and Lopes, R.",
	title = "Brand credibility and self-brand connection as drivers to cool brands",
	booktitle = "Global Marketing Conference",
	year = "2012",
	editor = "Seung-Hee Lee ",
	pages = "1551-1569",
	publisher = "KSMS",
	address = "Seoul",
	organization = "Korean Scholars of Marketing Science, Japan Society of Marketing and Distribution, European Marketing Academy, International Textiles and Apparel Association, Australian & New Zealand Marketing Academ",
	url = "http://kamsconference.org/2012/sub03_01.html"
}
Export RIS 
TY  - CPAPER
TI  - Brand credibility and self-brand connection as drivers to cool brands
T2  - Global Marketing Conference
AU  - Loureiro, S.M.C.
AU  - Lopes, R.
PY  - 2012
SP  - 1551-1569
SN  - 1976-8699  
CY  - Seoul
UR  - http://kamsconference.org/2012/sub03_01.html
ER  -