Export Publication
The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.
Loureiro, S.M.C. & Lopes, R. (2012). Brand credibility and self-brand connection as drivers to cool brands. In Seung-Hee Lee (Ed.), Global Marketing Conference. (pp. 1551-1569). Seoul: KSMS.
S. M. Loureiro and R. A. Lopes, "Brand credibility and self-brand connection as drivers to cool brands", in Global Marketing Conf., Seung-Hee Lee , Ed., Seoul, KSMS, 2012, pp. 1551-1569
@inproceedings{loureiro2012_1744854551910, author = "Loureiro, S.M.C. and Lopes, R.", title = "Brand credibility and self-brand connection as drivers to cool brands", booktitle = "Global Marketing Conference", year = "2012", editor = "Seung-Hee Lee ", pages = "1551-1569", publisher = "KSMS", address = "Seoul", organization = "Korean Scholars of Marketing Science, Japan Society of Marketing and Distribution, European Marketing Academy, International Textiles and Apparel Association, Australian & New Zealand Marketing Academ", url = "http://kamsconference.org/2012/sub03_01.html" }