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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Loureiro, S.M.C. (2012). Brand experience and willingness to sacrifice for a brand. In Seung-Hee Lee  (Ed.), Global Marketing Conference. (pp. 57-74). Seoul: KSMS.
Export Reference (IEEE) 
S. M. Loureiro,  "Brand experience and willingness to sacrifice for a brand", in Global Marketing Conf., Seung-Hee Lee , Ed., Seoul, KSMS, 2012, pp. 57-74
Export BibTeX 
@inproceedings{loureiro2012_1769660492160,
	author = "Loureiro, S.M.C.",
	title = "Brand experience and willingness to sacrifice for a brand",
	booktitle = "Global Marketing Conference",
	year = "2012",
	editor = "Seung-Hee Lee ",
	pages = "57-74",
	publisher = "KSMS",
	address = "Seoul",
	organization = "Korean Scholars of Marketing Science, Japan Society of Marketing and Distribution, European Marketing Academy, International Textiles and Apparel Association, Australian & New Zealand Marketing Academ",
	url = "http://kamsconference.org/2012/sub03_01.html"
}
Export RIS 
TY  - CPAPER
TI  - Brand experience and willingness to sacrifice for a brand
T2  - Global Marketing Conference
AU  - Loureiro, S.M.C.
PY  - 2012
SP  - 57-74
SN  - 1976-8699  
CY  - Seoul
UR  - http://kamsconference.org/2012/sub03_01.html
ER  -