Exportar Publicação
A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.
Loureiro, S.M.C. & Lopes, Rui (2012). The Social Side of Cool Brands. Consumer-brand relationship.
S. M. Loureiro and R. A. Lopes, "The Social Side of Cool Brands", in Consumer-brand relationship, Boston, 2012
@misc{loureiro2012_1734889037415, author = "Loureiro, S.M.C. and Lopes, Rui", title = "The Social Side of Cool Brands", year = "2012", howpublished = "Digital", url = "http://www.consumer-brand-relationships.com/" }