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Loureiro, S.M.C. & Lopes, Rui (2012). The Social Side of Cool Brands. Consumer-brand relationship.
S. M. Loureiro and R. A. Lopes, "The Social Side of Cool Brands", in Consumer-brand relationship, Boston, 2012
@misc{loureiro2012_1732221324860, author = "Loureiro, S.M.C. and Lopes, Rui", title = "The Social Side of Cool Brands", year = "2012", howpublished = "Digital", url = "http://www.consumer-brand-relationships.com/" }