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Pinho, A., Loureiro, S.M.C. & Kastenholz, E. (2012). The effects on heterosexuals of advertising targeting homosexuals: the moderate effects of gender, culture and personality traits. In Margaret Morrison (University of Tennessee (Ed.), American Academy Advertising Conference. (pp. 1-10). Myrtle Beach: AAA.
A. Pinho et al., "The effects on heterosexuals of advertising targeting homosexuals: the moderate effects of gender, culture and personality traits", in American Academy Advertising Conf., Margaret Morrison (University of Tennessee, Ed., Myrtle Beach, AAA, 2012, pp. 1-10
@inproceedings{pinho2012_1732200624830, author = "Pinho, A. and Loureiro, S.M.C. and Kastenholz, E.", title = "The effects on heterosexuals of advertising targeting homosexuals: the moderate effects of gender, culture and personality traits", booktitle = "American Academy Advertising Conference", year = "2012", editor = "Margaret Morrison (University of Tennessee", pages = "1-10", publisher = "AAA", address = "Myrtle Beach", organization = "American Academy of Advertising", url = "http://aaasite.org/Proceedings.html" }
TY - CPAPER TI - The effects on heterosexuals of advertising targeting homosexuals: the moderate effects of gender, culture and personality traits T2 - American Academy Advertising Conference AU - Pinho, A. AU - Loureiro, S.M.C. AU - Kastenholz, E. PY - 2012 SP - 1-10 CY - Myrtle Beach UR - http://aaasite.org/Proceedings.html ER -