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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Pinho, A., Loureiro, S.M.C. & Kastenholz, E. (2012). The effects on heterosexuals of advertising targeting homosexuals: the moderate effects of gender, culture and personality traits. In Margaret Morrison (University of Tennessee (Ed.), American Academy Advertising Conference. (pp. 1-10). Myrtle Beach: AAA.
Export Reference (IEEE) 
A. Pinho et al.,  "The effects on heterosexuals of advertising targeting homosexuals: the moderate effects of gender, culture and personality traits", in American Academy Advertising Conf., Margaret Morrison (University of Tennessee, Ed., Myrtle Beach, AAA, 2012, pp. 1-10
Export BibTeX 
@inproceedings{pinho2012_1765580301702,
	author = "Pinho, A. and Loureiro, S.M.C. and Kastenholz, E.",
	title = "The effects on heterosexuals of advertising targeting homosexuals: the moderate effects of gender, culture and personality traits",
	booktitle = "American Academy Advertising Conference",
	year = "2012",
	editor = "Margaret Morrison (University of Tennessee",
	pages = "1-10",
	publisher = "AAA",
	address = "Myrtle Beach",
	organization = "American Academy of Advertising",
	url = "http://aaasite.org/Proceedings.html"
}
Export RIS 
TY  - CPAPER
TI  - The effects on heterosexuals of advertising targeting homosexuals: the moderate effects of gender, culture and personality traits
T2  - American Academy Advertising Conference
AU  - Pinho, A.
AU  - Loureiro, S.M.C.
AU  - Kastenholz, E.
PY  - 2012
SP  - 1-10
CY  - Myrtle Beach
UR  - http://aaasite.org/Proceedings.html
ER  -