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Pinho, A., Loureiro, S.M.C. & Kastenholz, E. (2012). The effects on heterosexuals of advertising targeting homosexuals: the moderate effects of gender, culture and personality traits. In Margaret Morrison (University of Tennessee (Ed.), American Academy Advertising Conference (pp. 1?10). AAA.
A. Pinho et al., "The effects on heterosexuals of advertising targeting homosexuals: the moderate effects of gender, culture and personality traits", in American Academy Advertising Conf., Margaret Morrison (University of Tennessee, Ed., Myrtle Beach, AAA, 2012, pp. 1-10
@inproceedings{pinho2012_1789163830371,
author = "Pinho, A. and Loureiro, S.M.C. and Kastenholz, E.",
title = "The effects on heterosexuals of advertising targeting homosexuals: the moderate effects of gender, culture and personality traits",
booktitle = "American Academy Advertising Conference",
year = "2012",
editor = "Margaret Morrison (University of Tennessee",
pages = "1-10",
publisher = "AAA",
address = "Myrtle Beach",
organization = "American Academy of Advertising",
url = "http://aaasite.org/Proceedings.html"
}
TY - CPAPER TI - The effects on heterosexuals of advertising targeting homosexuals: the moderate effects of gender, culture and personality traits T2 - American Academy Advertising Conference AU - Pinho, A. AU - Loureiro, S.M.C. AU - Kastenholz, E. PY - 2012 SP - 1-10 CY - Myrtle Beach UR - http://aaasite.org/Proceedings.html ER -
English