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Loureiro, S.M.C. (2011). Consumer´s Love and Willingness to Sacrifice for a Brand. In Martin MacCarthy (Ed.), ANZMAC conference-Marketing in the Age of Consumerism: Jekyll or Hyde? . (pp. 0-0). Perth: anzmac-Pandora.
S. M. Loureiro, "Consumer´s Love and Willingness to Sacrifice for a Brand", in ANZMAC conference-Marketing in the Age of Consumerism: Jekyll or Hyde? , Martin MacCarthy , Ed., Perth, anzmac-Pandora, 2011, pp. 0-0
@inproceedings{loureiro2011_1732206915771, author = "Loureiro, S.M.C.", title = "Consumer´s Love and Willingness to Sacrifice for a Brand", booktitle = "ANZMAC conference-Marketing in the Age of Consumerism: Jekyll or Hyde? ", year = "2011", editor = "Martin MacCarthy ", pages = "0-0", publisher = "anzmac-Pandora", address = "Perth", organization = "Monash University -Anzmac", url = "http://pandora.nla.gov.au/tep/25410" }