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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Loureiro, S.M.C. (2011). Consumer´s Love and Willingness to Sacrifice for a Brand. In Martin MacCarthy  (Ed.), ANZMAC conference-Marketing in the Age of Consumerism: Jekyll or Hyde? . (pp. 0-0). Perth: anzmac-Pandora.
Export Reference (IEEE) 
S. M. Loureiro,  "Consumer´s Love and Willingness to Sacrifice for a Brand", in ANZMAC conference-Marketing in the Age of Consumerism: Jekyll or Hyde? , Martin MacCarthy , Ed., Perth, anzmac-Pandora, 2011, pp. 0-0
Export BibTeX 
@inproceedings{loureiro2011_1765574417272,
	author = "Loureiro, S.M.C.",
	title = "Consumer´s Love and Willingness to Sacrifice for a Brand",
	booktitle = "ANZMAC conference-Marketing in the Age of Consumerism: Jekyll or Hyde? ",
	year = "2011",
	editor = "Martin MacCarthy ",
	pages = "0-0",
	publisher = "anzmac-Pandora",
	address = "Perth",
	organization = "Monash University -Anzmac",
	url = "http://pandora.nla.gov.au/tep/25410"
}
Export RIS 
TY  - CPAPER
TI  - Consumer´s Love and Willingness to Sacrifice for a Brand
T2  - ANZMAC conference-Marketing in the Age of Consumerism: Jekyll or Hyde? 
AU  - Loureiro, S.M.C.
PY  - 2011
SP  - 0-0
SN  - 1447-3275 
CY  - Perth
UR  - http://pandora.nla.gov.au/tep/25410
ER  -