Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Loureiro, S.M.C. & Lopes, R. (2011). Characteristics of Cool Brands: The Development of a Scale. In Martin MacCarthy  (Ed.), ANZMAC conference-Marketing in the Age of Consumerism: Jekyll or Hyde? . (pp. 0-0). Perth: ANZMAC-Pandora.
Exportar Referência (IEEE) 
S. M. Loureiro and R. A. Lopes,  "Characteristics of Cool Brands: The Development of a Scale", in ANZMAC conference-Marketing in the Age of Consumerism: Jekyll or Hyde? , Martin MacCarthy , Ed., Perth, ANZMAC-Pandora, 2011, pp. 0-0
Exportar BibTeX 
@inproceedings{loureiro2011_1732200210873,
	author = "Loureiro, S.M.C. and Lopes, R.",
	title = "Characteristics of Cool Brands: The Development of a Scale",
	booktitle = "ANZMAC conference-Marketing in the Age of Consumerism: Jekyll or Hyde? ",
	year = "2011",
	editor = "Martin MacCarthy ",
	pages = "0-0",
	publisher = "ANZMAC-Pandora",
	address = "Perth",
	organization = "Monash University",
	url = "http://pandora.nla.gov.au/tep/25410"
}
Exportar RIS 
TY  - CPAPER
TI  - Characteristics of Cool Brands: The Development of a Scale
T2  - ANZMAC conference-Marketing in the Age of Consumerism: Jekyll or Hyde? 
AU  - Loureiro, S.M.C.
AU  - Lopes, R.
PY  - 2011
SP  - 0-0
CY  - Perth
UR  - http://pandora.nla.gov.au/tep/25410
ER  -