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Loureiro, S.M.C. & Pires, A. (2011). Antecedents and Outcomes of Participation in Brand Communities: The Portuguese Perspective. In Martin MacCarthy (Ed.), ANZMAC. (pp. 0-0). Perth: ANZMZC-Pandora.
S. M. Loureiro and A. R. Pires, "Antecedents and Outcomes of Participation in Brand Communities: The Portuguese Perspective", in ANZMAC, Martin MacCarthy , Ed., Perth, ANZMZC-Pandora, 2011, pp. 0-0
@inproceedings{loureiro2011_1765601350077,
author = "Loureiro, S.M.C. and Pires, A.",
title = "Antecedents and Outcomes of Participation in Brand Communities: The Portuguese Perspective",
booktitle = "ANZMAC",
year = "2011",
editor = "Martin MacCarthy ",
pages = "0-0",
publisher = "ANZMZC-Pandora",
address = "Perth",
organization = "Monash University",
url = "http://pandora.nla.gov.au/tep/25410"
}
Português