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Laruccia, M., Loureiro, S.M.C. & Rui, Lopes (2011). Cannibalism Between Goods. In Martin MacCarthy (Ed.), ANZMAC conference-Marketing in the Age of Consumerism: Jekyll or Hyde? . (pp. 0-0). Perth: ANZMAC-Pandora.
M. M. Laruccia et al., "Cannibalism Between Goods", in ANZMAC conference-Marketing in the Age of Consumerism: Jekyll or Hyde? , Martin MacCarthy , Ed., Perth, ANZMAC-Pandora, 2011, pp. 0-0
@inproceedings{laruccia2011_1732207817710, author = "Laruccia, M. and Loureiro, S.M.C. and Rui, Lopes", title = "Cannibalism Between Goods", booktitle = "ANZMAC conference-Marketing in the Age of Consumerism: Jekyll or Hyde? ", year = "2011", editor = "Martin MacCarthy ", pages = "0-0", publisher = "ANZMAC-Pandora", address = "Perth", organization = "Monash University", url = "http://pandora.nla.gov.au/tep/25410" }