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Loureiro, S.M.C., Kaufmann, H.R. & Estrela, R. (2011). The influence of brand image and brand satisfaction on wine love and loyalty. In Demetris Vrontis, Yaakov Weber, Hans Ruediger Kaufmann, and Shlomo Tarba (Ed.), EuroMed. (pp. 1131-1139). Elounda: EuroMed Press.
S. M. Loureiro et al., "The influence of brand image and brand satisfaction on wine love and loyalty", in EuroMed, Demetris Vrontis, Yaakov Weber, Hans Ruediger Kaufmann, and Shlomo Tarba , Ed., Elounda, EuroMed Press, 2011, pp. 1131-1139
@inproceedings{loureiro2011_1765574357758,
author = "Loureiro, S.M.C. and Kaufmann, H.R. and Estrela, R.",
title = "The influence of brand image and brand satisfaction on wine love and loyalty",
booktitle = "EuroMed",
year = "2011",
editor = "Demetris Vrontis, Yaakov Weber, Hans Ruediger Kaufmann, and Shlomo Tarba ",
pages = "1131-1139",
publisher = "EuroMed Press",
address = "Elounda",
organization = "EuroMed Academy of Business Research",
url = "http://www.emrbi.com/main.asp?sel_nav1=154&sel_nav2=165&cat=site"
}
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