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Loureiro, S.M.C. (2011). Effects of Corporate Social Responsibility in Affective Commitment and Loyalty. In Ming Lin and Len Tiu Wright (Ed.), 7th Global Brand Conference of the Academy of Marketing´. (pp. 89-91). Oxford: GBC.
S. M. Loureiro, "Effects of Corporate Social Responsibility in Affective Commitment and Loyalty", in 7th Global Brand Conf. of the Academy of Marketing´, Ming Lin and Len Tiu Wright , Ed., Oxford, GBC, 2011, pp. 89-91
@inproceedings{loureiro2011_1769665395935,
author = "Loureiro, S.M.C.",
title = "Effects of Corporate Social Responsibility in Affective Commitment and Loyalty",
booktitle = "7th Global Brand Conference of the Academy of Marketing´",
year = "2011",
editor = "Ming Lin and Len Tiu Wright ",
pages = "89-91",
publisher = "GBC",
address = "Oxford",
organization = "Academy of Marketing",
url = "http://www.ambrandsig.org/images/GBC_2011_Oxford_Conference_proceedings.pdf"
}
TY - CPAPER TI - Effects of Corporate Social Responsibility in Affective Commitment and Loyalty T2 - 7th Global Brand Conference of the Academy of Marketing´ AU - Loureiro, S.M.C. PY - 2011 SP - 89-91 CY - Oxford UR - http://www.ambrandsig.org/images/GBC_2011_Oxford_Conference_proceedings.pdf ER -
English