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Export Reference (APA) 
Loureiro, S.M.C. (2011). Effects of Corporate Social Responsibility in Affective Commitment and Loyalty. In Ming Lin and Len Tiu Wright  (Ed.), 7th Global Brand Conference of the Academy of Marketing´. (pp. 89-91). Oxford: GBC.
Export Reference (IEEE) 
S. M. Loureiro,  "Effects of Corporate Social Responsibility in Affective Commitment and Loyalty", in 7th Global Brand Conf. of the Academy of Marketing´, Ming Lin and Len Tiu Wright , Ed., Oxford, GBC, 2011, pp. 89-91
Export BibTeX 
@inproceedings{loureiro2011_1765580186957,
	author = "Loureiro, S.M.C.",
	title = "Effects of Corporate Social Responsibility in Affective Commitment and Loyalty",
	booktitle = "7th Global Brand Conference of the Academy of Marketing´",
	year = "2011",
	editor = "Ming Lin and Len Tiu Wright ",
	pages = "89-91",
	publisher = "GBC",
	address = "Oxford",
	organization = "Academy of Marketing",
	url = "http://www.ambrandsig.org/images/GBC_2011_Oxford_Conference_proceedings.pdf"
}
Export RIS 
TY  - CPAPER
TI  - Effects of Corporate Social Responsibility in Affective Commitment and Loyalty
T2  - 7th Global Brand Conference of the Academy of Marketing´
AU  - Loureiro, S.M.C.
PY  - 2011
SP  - 89-91
CY  - Oxford
UR  - http://www.ambrandsig.org/images/GBC_2011_Oxford_Conference_proceedings.pdf
ER  -