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Loureiro, S.M.C. (2011). Effects of Corporate Social Responsibility in Affective Commitment and Loyalty. In Ming Lin and Len Tiu Wright (Ed.), 7th Global Brand Conference of the Academy of Marketing´. (pp. 89-91). Oxford: GBC.
S. M. Loureiro, "Effects of Corporate Social Responsibility in Affective Commitment and Loyalty", in 7th Global Brand Conf. of the Academy of Marketing´, Ming Lin and Len Tiu Wright , Ed., Oxford, GBC, 2011, pp. 89-91
@inproceedings{loureiro2011_1732200656743, author = "Loureiro, S.M.C.", title = "Effects of Corporate Social Responsibility in Affective Commitment and Loyalty", booktitle = "7th Global Brand Conference of the Academy of Marketing´", year = "2011", editor = "Ming Lin and Len Tiu Wright ", pages = "89-91", publisher = "GBC", address = "Oxford", organization = "Academy of Marketing", url = "http://www.ambrandsig.org/images/GBC_2011_Oxford_Conference_proceedings.pdf" }
TY - CPAPER TI - Effects of Corporate Social Responsibility in Affective Commitment and Loyalty T2 - 7th Global Brand Conference of the Academy of Marketing´ AU - Loureiro, S.M.C. PY - 2011 SP - 89-91 CY - Oxford UR - http://www.ambrandsig.org/images/GBC_2011_Oxford_Conference_proceedings.pdf ER -