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Loureiro, S.M.C. (2011). Are brand experienced customers, brand lovers and committed consumers more willing to sacrifice? . 2nd International Colloquium-Consumer brand relationship.
S. M. Loureiro, "Are brand experienced customers, brand lovers and committed consumers more willing to sacrifice? ", in 2nd Int. Colloq.-Consumer brand relationship, Winter Park-Orlando, 2011
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TY - CPAPER TI - Are brand experienced customers, brand lovers and committed consumers more willing to sacrifice? T2 - 2nd International Colloquium-Consumer brand relationship AU - Loureiro, S.M.C. PY - 2011 CY - Winter Park-Orlando UR - http://calendar.activedatax.com/rollins/EventList.aspx?fromdate=3/19/2011&todate=3/19/2011&display=Day&type=public&eventidn=4371&view=EventDetails&information_id=13690 ER -