Exportar Publicação

Costa, P. & Rodrigues, H. (N/A). The ever-changing business of e-commerce-net benefits while designing a new platform for small companies. Review of Managerial Science. N/A

P. Costa and H. M. Rodrigues,  "The ever-changing business of e-commerce-net benefits while designing a new platform for small companies", in Review of Managerial Science, vol. N/A, N/A

@null{costaN/A_1727847509554,
	year = "N/A",
	url = "https://link.springer.com/article/10.1007/s11846-023-00681-6"
}

TY  - GEN
TI  - The ever-changing business of e-commerce-net benefits while designing a new platform for small companies
T2  - Review of Managerial Science
VL  - N/A
AU  - Costa, P.
AU  - Rodrigues, H.
PY  - N/A
SN  - 1863-6683
DO  - 10.1007/s11846-023-00681-6
UR  - https://link.springer.com/article/10.1007/s11846-023-00681-6
AB  - Electronic commerce has allowed businesses to grow globally by breaking down barriers that many believed could not be overcome. Although large companies often outperform small and medium-sized businesses, e-commerce allows them to compete with them in some areas. Surprisingly, there is a lack of theoretical evidence regarding e-commerce net benefits for a small and medium-sized business that operates in the context of Business-to-Business. We expand the previous model of information system success by analyzing the role of game dynamics and user satisfaction in the intention to use e-commerce and its net benefits in the success of the new e-commerce platform. To help predict the success of a new e-commerce platform we collect 522 responses from a pool of clients of a small company that sells products to Hotels, Restaurants, and Cafes. Ease of use is the main variable that affects customer satisfaction and their intention to use e-commerce The company will only achieve e-commerce net benefits if these conditions are met. The results contribute to a better understanding of e-commerce net benefits while developing a new e-commerce platform and provide valuable practical contributions for small companies that have limited marketing and information systems. 
ER  -