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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Estrela, R. & Loureiro, S.M.C. (2010). Advertising self-regulation in Portugal and Spain:  a comparative study. In D.Vrontis, Y. Weber, R. Kaufmann, and S. Tarba (Ed.), 3rd EuroMed Conference of the EuroMed Academy of Business-Business Developments Across- Countries And Cultures . (pp. 399-408). Nicosia: EuroMed Press.
Export Reference (IEEE) 
R. Estrela and S. M. Loureiro,  "Advertising self-regulation in Portugal and Spain:  a comparative study", in 3rd EuroMed Conf. of the EuroMed Academy of Business-Business Developments Across- Countries And Cultures , D.Vrontis, Y. Weber, R. Kaufmann, and S. Tarba, Ed., Nicosia, EuroMed Press, 2010, pp. 399-408
Export BibTeX 
@inproceedings{estrela2010_1765580301878,
	author = "Estrela, R. and Loureiro, S.M.C.",
	title = "Advertising self-regulation in Portugal and Spain:  a comparative study",
	booktitle = "3rd EuroMed Conference of the EuroMed Academy of Business-Business Developments Across- Countries And Cultures ",
	year = "2010",
	editor = "D.Vrontis, Y. Weber, R. Kaufmann, and S. Tarba",
	pages = "399-408",
	publisher = "EuroMed Press",
	address = "Nicosia",
	organization = "EuroMed Academy of Business-Business ",
	url = "http://unisalibraryresearch.blogspot.pt/2010/09/3rd-international-euro-mediterranean.html"
}
Export RIS 
TY  - CPAPER
TI  - Advertising self-regulation in Portugal and Spain:  a comparative study
T2  - 3rd EuroMed Conference of the EuroMed Academy of Business-Business Developments Across- Countries And Cultures 
AU  - Estrela, R.
AU  - Loureiro, S.M.C.
PY  - 2010
SP  - 399-408
CY  - Nicosia
UR  - http://unisalibraryresearch.blogspot.pt/2010/09/3rd-international-euro-mediterranean.html
ER  -