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Kaufmann, H.R., Loureiro, S.M.C., Basile, D. & Vrontis, D. (2010). New Consumer Role in Brand Community: From Attractiveness to an Active Member and Embedded Learning. In D.Vrontis, Y. Weber, R. Kaufmann, and S. Tarba (Ed.), 3rd EuroMed Conference of the EuroMed Academy of Business-Business Developments Across- Countries And Cultures . (pp. 537-549). Nicosia: EuroMed Press.
H. R. Kaufmann et al., "New Consumer Role in Brand Community: From Attractiveness to an Active Member and Embedded Learning", in 3rd EuroMed Conf. of the EuroMed Academy of Business-Business Developments Across- Countries And Cultures , D.Vrontis, Y. Weber, R. Kaufmann, and S. Tarba, Ed., Nicosia, EuroMed Press, 2010, pp. 537-549
@inproceedings{kaufmann2010_1766221169702,
author = "Kaufmann, H.R. and Loureiro, S.M.C. and Basile, D. and Vrontis, D.",
title = "New Consumer Role in Brand Community: From Attractiveness to an Active Member and Embedded Learning",
booktitle = "3rd EuroMed Conference of the EuroMed Academy of Business-Business Developments Across- Countries And Cultures ",
year = "2010",
editor = "D.Vrontis, Y. Weber, R. Kaufmann, and S. Tarba",
pages = "537-549",
publisher = "EuroMed Press",
address = "Nicosia",
organization = "EuroMed Academy of Business",
url = "http://unisalibraryresearch.blogspot.pt/2010/09/3rd-international-euro-mediterranean.html"
}
TY - CPAPER TI - New Consumer Role in Brand Community: From Attractiveness to an Active Member and Embedded Learning T2 - 3rd EuroMed Conference of the EuroMed Academy of Business-Business Developments Across- Countries And Cultures AU - Kaufmann, H.R. AU - Loureiro, S.M.C. AU - Basile, D. AU - Vrontis, D. PY - 2010 SP - 537-549 CY - Nicosia UR - http://unisalibraryresearch.blogspot.pt/2010/09/3rd-international-euro-mediterranean.html ER -
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