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Loureiro, S.M.C. (2010). Brand love as a driver of strengthening the relationship and the trust with the brand: an empirical study on car sector. In Eun Young Kim (Ed.), Global Marketing Conference-Marketing in a Turbulent Environment. (pp. 362-373). Tokyo: KSMS .
S. M. Loureiro, "Brand love as a driver of strengthening the relationship and the trust with the brand: an empirical study on car sector", in Global Marketing Conf.-Marketing in a Turbulent Environment, Eun Young Kim , Ed., Tokyo, KSMS , 2010, pp. 362-373
@inproceedings{loureiro2010_1765580312751,
author = "Loureiro, S.M.C.",
title = "Brand love as a driver of strengthening the relationship and the trust with the brand: an empirical study on car sector",
booktitle = "Global Marketing Conference-Marketing in a Turbulent Environment",
year = "2010",
editor = "Eun Young Kim ",
pages = "362-373",
publisher = "KSMS ",
address = "Tokyo",
organization = "Chungbuk National University ",
url = "http://www.kamsconference.org"
}
TY - CPAPER TI - Brand love as a driver of strengthening the relationship and the trust with the brand: an empirical study on car sector T2 - Global Marketing Conference-Marketing in a Turbulent Environment AU - Loureiro, S.M.C. PY - 2010 SP - 362-373 SN - 1976-8699 CY - Tokyo UR - http://www.kamsconference.org ER -
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