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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Aleem, A. K., Loureiro, S. M. C. & Martinho, J. F. M. (2023). Beyond the touch: Analyzing the purchasing behaviour using augmented reality and online reviews. In Rust, R. T., Peres, R., Robinson, L., Nishio, C., and Garrett, T. (Ed.), 2023 Global Marketing Conference at Seoul Proceedings "Marketing & Management Transformation in the Challenging Digital Environment". (pp. 631-636). Seoul, Republic of Korea: Global Alliance of Marketing and Management Associations.
Exportar Referência (IEEE) 
A. K. Aleem et al.,  "Beyond the touch: Analyzing the purchasing behaviour using augmented reality and online reviews", in 2023 Global Marketing Conf. at Seoul Proc. "Marketing & Management Transformation in the Challenging Digital Environment", Rust, R. T., Peres, R., Robinson, L., Nishio, C., and Garrett, T., Ed., Seoul, Republic of Korea, Global Alliance of Marketing and Management Associations, 2023, pp. 631-636
Exportar BibTeX 
@inproceedings{aleem2023_1732198700888,
	author = "Aleem, A. K. and Loureiro, S. M. C. and Martinho, J. F. M.",
	title = "Beyond the touch: Analyzing the purchasing behaviour using augmented reality and online reviews",
	booktitle = "2023 Global Marketing Conference at Seoul Proceedings "Marketing & Management Transformation in the Challenging Digital Environment"",
	year = "2023",
	editor = "Rust, R. T., Peres, R., Robinson, L., Nishio, C., and Garrett, T.",
	volume = "",
	number = "",
	series = "",
	doi = "10.15444/GMC2023.07.07.01",
	pages = "631-636",
	publisher = "Global Alliance of Marketing and Management Associations",
	address = "Seoul, Republic of Korea",
	organization = "",
	url = "http://gmcproceedings.net/index.html"
}
Exportar RIS 
TY  - CPAPER
TI  - Beyond the touch: Analyzing the purchasing behaviour using augmented reality and online reviews
T2  - 2023 Global Marketing Conference at Seoul Proceedings "Marketing & Management Transformation in the Challenging Digital Environment"
AU  - Aleem, A. K.
AU  - Loureiro, S. M. C.
AU  - Martinho, J. F. M.
PY  - 2023
SP  - 631-636
DO  - 10.15444/GMC2023.07.07.01
CY  - Seoul, Republic of Korea
UR  - http://gmcproceedings.net/index.html
AB  - One of the main challenges brands face nowadays is the ability to provide a real-life experience through online platforms. The aim of this study is to analyze an AR try-on app versus a website, considering consumers self-concept and testimonials. To this end, an online survey was conducted, in which respondents were exposed to two of four scenarios: AR APP or website experience, and positive versus negative reviews presence. Our findings indicate that ideal self-congruence impacts both, purchase intention and confidence. The present study positively contributes to the AR and self-concept literature, while opening new avenues of research for both academics and practitioners.
ER  -