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Loureiro, S.M.C. & Santana, S. (2010). Web site brand image, relationship, and credibility as determinants of e-shopper loyalty. In Suzanne C. Beckmann, Torsten Ringberg, and Thomas Ritter (Ed.), 9th International EMAC Conference-The six senses: the essentials of marketing. (pp. 0-0). Copenhagen: Copenhagen Business School HandelshØjskolen (ISBN: 978-87-92569-01-1) .
S. M. Loureiro and S. Santana, "Web site brand image, relationship, and credibility as determinants of e-shopper loyalty", in 9th Int. EMAC Conf.-The six senses: the essentials of marketing, Suzanne C. Beckmann, Torsten Ringberg, and Thomas Ritter , Ed., Copenhagen, Copenhagen Business School HandelshØjskolen (ISBN: 978-87-92569-01-1) , 2010, pp. 0-0
@inproceedings{loureiro2010_1765586601022,
author = "Loureiro, S.M.C. and Santana, S.",
title = "Web site brand image, relationship, and credibility as determinants of e-shopper loyalty",
booktitle = "9th International EMAC Conference-The six senses: the essentials of marketing",
year = "2010",
editor = "Suzanne C. Beckmann, Torsten Ringberg, and Thomas Ritter ",
pages = "0-0",
publisher = "Copenhagen Business School HandelshØjskolen (ISBN: 978-87-92569-01-1) ",
address = "Copenhagen",
organization = "Copenhagen Business School ",
url = "http://www.emac2010.org"
}
TY - CPAPER TI - Web site brand image, relationship, and credibility as determinants of e-shopper loyalty T2 - 9th International EMAC Conference-The six senses: the essentials of marketing AU - Loureiro, S.M.C. AU - Santana, S. PY - 2010 SP - 0-0 CY - Copenhagen UR - http://www.emac2010.org ER -
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