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Loureiro, S.M.C. (2010). The effects of perceived value, brand relationship, and brand love on loyalty intentions: an empirical study. 1st International Colloquium-Consumer brand relationship.
S. M. Loureiro, "The effects of perceived value, brand relationship, and brand love on loyalty intentions: an empirical study", in 1st Int. Colloq.-Consumer brand relationship, Winter Park-Orlando, 2010
@misc{loureiro2010_1765600648313,
author = "Loureiro, S.M.C.",
title = "The effects of perceived value, brand relationship, and brand love on loyalty intentions: an empirical study",
year = "2010",
howpublished = "Digital",
url = "http://fetscherin.wix.com/cbr"
}
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