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Nascimento, J., Afonso, M. R. N. da S. & Loureiro, S. M. C. (2023). The influence of awe and augmented reality (AR) for driving tourists' loyalty towards religious destinations. In Rust, R. T., Peres, R., Robinson, L., Nishio, C., and Garrett, T. (Ed.), 2023 Global Marketing Conference at Seoul Proceedings "Marketing & Management Transformation in the Challenging Digital Environment". (pp. 640-645). Seoul, Republic of Korea: Global Alliance of Marketing and Management Associations.
J. P. Nascimento et al., "The influence of awe and augmented reality (AR) for driving tourists' loyalty towards religious destinations", in 2023 Global Marketing Conf. at Seoul Proc. "Marketing & Management Transformation in the Challenging Digital Environment", Rust, R. T., Peres, R., Robinson, L., Nishio, C., and Garrett, T., Ed., Seoul, Republic of Korea, Global Alliance of Marketing and Management Associations, 2023, pp. 640-645
@inproceedings{nascimento2023_1734884555562, author = "Nascimento, J. and Afonso, M. R. N. da S. and Loureiro, S. M. C.", title = "The influence of awe and augmented reality (AR) for driving tourists' loyalty towards religious destinations", booktitle = "2023 Global Marketing Conference at Seoul Proceedings "Marketing & Management Transformation in the Challenging Digital Environment"", year = "2023", editor = "Rust, R. T., Peres, R., Robinson, L., Nishio, C., and Garrett, T.", volume = "", number = "", series = "", doi = "10.15444/GMC2023.07.07.03", pages = "640-645", publisher = "Global Alliance of Marketing and Management Associations", address = "Seoul, Republic of Korea", organization = "", url = "http://gmcproceedings.net/index.html" }
TY - CPAPER TI - The influence of awe and augmented reality (AR) for driving tourists' loyalty towards religious destinations T2 - 2023 Global Marketing Conference at Seoul Proceedings "Marketing & Management Transformation in the Challenging Digital Environment" AU - Nascimento, J. AU - Afonso, M. R. N. da S. AU - Loureiro, S. M. C. PY - 2023 SP - 640-645 DO - 10.15444/GMC2023.07.07.03 CY - Seoul, Republic of Korea UR - http://gmcproceedings.net/index.html AB - Religious tourism is one of the most important touristic segments globally. Yet, thecognitive and emotional processes shaping destination loyalty in this context, and theimpacts of Augmented Reality (AR) technology were not fully investigated. This studytakes a unique approach to examine how awe influences recommendation and revisitingintentions through the mediation of rational (e.g., authenticity) and affective (e.g.,emotional) mechanisms. Furthermore, our research unveils the role of AR for reinforcing the future intentions of tourists towards a religious site. ER -