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Omran, W., Ramos, R. F. & Casais, B. (N/A). Virtual reality and augmented reality applications and their effect on tourist engagement: A hybrid review. Journal of Hospitality and Tourism Technology. N/A
W. Omran et al., "Virtual reality and augmented reality applications and their effect on tourist engagement: A hybrid review", in Journal of Hospitality and Tourism Technology, vol. N/A, N/A
@null{omranN/A_1732924229937, year = "N/A", url = "https://www.emerald.com/insight/content/doi/10.1108/JHTT-11-2022-0299/full/html" }
TY - GEN TI - Virtual reality and augmented reality applications and their effect on tourist engagement: A hybrid review T2 - Journal of Hospitality and Tourism Technology VL - N/A AU - Omran, W. AU - Ramos, R. F. AU - Casais, B. PY - N/A SN - 1757-9880 DO - 10.1108/JHTT-11-2022-0299 UR - https://www.emerald.com/insight/content/doi/10.1108/JHTT-11-2022-0299/full/html AB - Purpose – This study consolidates insights on the role of Virtual Reality (VR) and Augmented Reality (AR) in Tourism Engagement (TE). Additionally, it suggests new directions for research tourism and hospitality. Design/Methodology/Approach – A hybrid integrative review was employed with bibliometric and Theory-Context-Characteristics-Method (TCCM) framework analyses of 236 peer-reviewed journal articles. Findings – Computer science journals dominate TE in VR/AR research. Emotional and immersive attributes of VR/AR sustain TE. Exploring cultural theories can enrich TE perspectives in the context of VR/AR. This study offers fruitful directions by exploring virtual technology’s role in sustaining cultural heritage, and studying TE intentions and perceptions on VR/AR tourism mobile applications. Originality – This is the first study that uncovers the structure and intellectual rationale of existent research. ER -