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Batista, M., Fernandes, A., Ribeiro, L. P., Alturas, B. & Costa, C. (2023). Tensions between Privacy and Targeted Advertising. Scientific Journal of Applied Social and Clinical Science. 3 (14), 1-7

M. Batista et al.,  "Tensions between Privacy and Targeted Advertising", in Scientific Journal of Applied Social and Clinical Science, vol. 3, no. 14, pp. 1-7, 2023

@misc{batista2023_1716206544612,
	author = "Batista, M. and Fernandes, A. and Ribeiro, L. P. and Alturas, B. and Costa, C.",
	title = "Tensions between Privacy and Targeted Advertising",
	year = "2023",
	doi = "10.22533/at.ed.2163142316067",
	howpublished = "Both (printed and digital)",
	url = "http://dx.doi.org/10.22533/at.ed.2163142316067"
}

TY  - GEN
TI  - Tensions between Privacy and Targeted Advertising
T2  - Scientific Journal of Applied Social and Clinical Science
VL  - 3
AU  - Batista, M.
AU  - Fernandes, A.
AU  - Ribeiro, L. P.
AU  - Alturas, B.
AU  - Costa, C.
PY  - 2023
SP  - 1-7
SN  - 2764-2216
DO  - 10.22533/at.ed.2163142316067
UR  - http://dx.doi.org/10.22533/at.ed.2163142316067
AB  - The problem of data privacy on the internet takes on a huge proportion, considering that personal databases are a source of economic value for companies, which gives rise to extensive discussion in ethical and legal terms. This article proposes an analysis of privacy, addressing the issue of Cookies, used to obtain personal information from users for targeted advertising, even if there is no user consent, or if this is compromised due to lack of information or understanding. The article questions whether the General Data Protection Regulation (GDPR) of the European Union (EU) is being violated through this increasingly common practice in the context of Digital Marketing. The methodology used was qualitative, descriptive and bibliographical, based on the law (GDPR) and on articles that deal with the subject.
ER  -