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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Ramos, R., Rita, P. & Vong, C. (2024). Mapping research in marketing: Trends, influential papers and agenda for future research. Spanish Journal of Marketing - ESIC. 28 (2), 187-206
Exportar Referência (IEEE) 
R. F. Ramos et al.,  "Mapping research in marketing: Trends, influential papers and agenda for future research", in Spanish Journal of Marketing - ESIC, vol. 28, no. 2, pp. 187-206, 2024
Exportar BibTeX 
@article{ramos2024_1721805972709,
	author = "Ramos, R. and Rita, P. and Vong, C.",
	title = "Mapping research in marketing: Trends, influential papers and agenda for future research",
	journal = "Spanish Journal of Marketing - ESIC",
	year = "2024",
	volume = "28",
	number = "2",
	doi = "10.1108/SJME-10-2022-0221",
	pages = "187-206",
	url = "https://www.emerald.com/insight/content/doi/10.1108/SJME-10-2022-0221/full/html"
}
Exportar RIS 
TY  - JOUR
TI  - Mapping research in marketing: Trends, influential papers and agenda for future research
T2  - Spanish Journal of Marketing - ESIC
VL  - 28
IS  - 2
AU  - Ramos, R.
AU  - Rita, P.
AU  - Vong, C.
PY  - 2024
SP  - 187-206
SN  - 2444-9695
DO  - 10.1108/SJME-10-2022-0221
UR  - https://www.emerald.com/insight/content/doi/10.1108/SJME-10-2022-0221/full/html
AB  - Purpose: This study aims to map the conceptual structure and evolution of the recent scientific literature published in marketing journals to identify the areas of interest and potential future research directions. 
Design/Methodology/Approach: The 100 most influential marketing academic papers published between 2018 and 2022 were identified and scrutinized through a bibliometric analysis. 
Findings: Our findings further upheld the critical role of emerging technologies such as Blockchain in marketing and identified artificial intelligence and live streaming as emerging trends, reinforcing the importance of data-driven marketing in the discipline. 
Originality: This is the first comprehensive article offering a general overview of the leading trends and researchers in marketing state-of-the-art research. 
Research limitations: The data collection included only the 100 most cited documents between 2018 and 2022, and data were limited only to Scopus Database and restrained to the Scopus-indexed marketing journals. Moreover, documents were selected based on the number of citations. Nevertheless, the dataset may still provide significant insight into the marketing field. 
Practical implications: Influential authors, papers, and journals identified in this study will facilitate future literature searches and scientific dissemination in the field. This study makes an essential contribution to the marketing literature by identifying hot topics and suggesting future research themes. Also, the important role of emerging technologies and the shift of marketing towards a more data-driven approach will have significant practical implications for marketers.
ER  -