Export Publication

The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Loureiro, S. & Guerreiro, J. (2023). Smart wellness robots: How service robots affect consumer well-being. In Rust, R. T., Peres, R., Robinson, L., Nishio, C., and Garrett, T. (Ed.), 2023 Global Marketing Conference at Seoul Proceedings "Marketing & Management Transformation in the Challenging Digital Environment" . (pp. 107-108). Seoul, Republic of Korea: Global Alliance of Marketing and Management Associations.
Export Reference (IEEE) 
S. M. Loureiro and J. R. Guerreiro,  "Smart wellness robots: How service robots affect consumer well-being", in 2023 Global Marketing Conf. at Seoul Proc. "Marketing & Management Transformation in the Challenging Digital Environment" , Rust, R. T., Peres, R., Robinson, L., Nishio, C., and Garrett, T., Ed., Seoul, Republic of Korea, Global Alliance of Marketing and Management Associations, 2023, pp. 107-108
Export BibTeX 
@inproceedings{loureiro2023_1716045365110,
	author = "Loureiro, S. and Guerreiro, J.",
	title = "Smart wellness robots: How service robots affect consumer well-being",
	booktitle = "2023 Global Marketing Conference at Seoul Proceedings "Marketing & Management Transformation in the Challenging Digital Environment" ",
	year = "2023",
	editor = "Rust, R. T., Peres, R., Robinson, L., Nishio, C., and Garrett, T.",
	volume = "",
	number = "",
	series = "",
	doi = "10.15444/GMC2023.02.03.01",
	pages = "107-108",
	publisher = "Global Alliance of Marketing and Management Associations",
	address = "Seoul, Republic of Korea",
	organization = "",
	url = "http://gmcproceedings.net/index.html"
}
Export RIS 
TY  - CPAPER
TI  - Smart wellness robots: How service robots affect consumer well-being
T2  - 2023 Global Marketing Conference at Seoul Proceedings "Marketing & Management Transformation in the Challenging Digital Environment" 
AU  - Loureiro, S.
AU  - Guerreiro, J.
PY  - 2023
SP  - 107-108
DO  - 10.15444/GMC2023.02.03.01
CY  - Seoul, Republic of Korea
UR  - http://gmcproceedings.net/index.html
AB  - Technologies, such as Artificial Intelligence (AI) and robotics are emerging as a new way to improve services, readjusting and impacting all business industries and relationships among people (Loureiro et al., 2021; Makridakis, 2017; Mingotto et al., 2020). The hospitality industry is no exception to this (Mingotto et al., 2020) since a quick growth in the use of robots and AI in this industry has registered a turnover of 249 million U.S. dollars (International Federation of Robots, 2021). However, very few of the existing studies highlight the customers’ perspective and sentiments on service robots (Luo et al., 2021) or the robot-human interactions/ customer service experience (Choi et al., 2021). Thus, further studies in the enhancement of human well-being through transhumanistic technologies, close relationship marketing capabilities, and the evolution of the engagement process between humans and AI-enabled machines are necessary (Loureiro et al., 2021). This research intends to understand how different types of robots influence customers’ perception of the service provided. Therefore, the following research questions are proposed; Can humans develop feelings of identification with a service robot? Can the identification that customers perceive between themselves, and service robots be strong enough to influence the creation of a close relationship between both parties? What are the features of service robots that heighten customer well-being?
ER  -