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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Raouf, A. R., Hollebeek, L. D., Loureiro, S. M. C., Khan, I. & Hasan, R. (2024). Exploring tourists’ virtual reality-based brand engagement: A uses-and-gratifications perspective. Journal of Travel Research. 63 (3), 606-624
Exportar Referência (IEEE) 
R. A. Rather et al.,  "Exploring tourists’ virtual reality-based brand engagement: A uses-and-gratifications perspective", in Journal of Travel Research, vol. 63, no. 3, pp. 606-624, 2024
Exportar BibTeX 
@article{rather2024_1734884999375,
	author = "Raouf, A. R. and Hollebeek, L. D. and Loureiro, S. M. C. and Khan, I. and Hasan, R.",
	title = "Exploring tourists’ virtual reality-based brand engagement: A uses-and-gratifications perspective",
	journal = "Journal of Travel Research",
	year = "2024",
	volume = "63",
	number = "3",
	doi = "10.1177/00472875231166598",
	pages = "606-624",
	url = "https://journals.sagepub.com/doi/10.1177/00472875231166598"
}
Exportar RIS 
TY  - JOUR
TI  - Exploring tourists’ virtual reality-based brand engagement: A uses-and-gratifications perspective
T2  - Journal of Travel Research
VL  - 63
IS  - 3
AU  - Raouf, A. R.
AU  - Hollebeek, L. D.
AU  - Loureiro, S. M. C.
AU  - Khan, I.
AU  - Hasan, R.
PY  - 2024
SP  - 606-624
SN  - 0047-2875
DO  - 10.1177/00472875231166598
UR  - https://journals.sagepub.com/doi/10.1177/00472875231166598
AB  - Though prior research has addressed the role of virtual reality (VR) in tourism, the dynamics and consequences characterizing tourists’ VR-based brand engagement, which has grown significantly since the pandemic, remain tenuous, as, therefore, explored in this research. Addressing this gap, we develop and test a uses-and-gratifications-informed model that explores the impact of tourists’ VR involvement and VR identification on their VR-based brand engagement, and its ensuing effect on their VR-based brand cocreation and brand loyalty intent. Our empirical results corroborate the proposed associations, substantiating VR-based brand engagement’s mediating role. The analyses also confirm the moderating role of tourists’ technology readiness in the association of their VR-based brand engagement on the one hand, and VR-based brand cocreation and brand loyalty intent on the other (i.e., with more technology-ready individuals seeing stronger associations in this regard). We conclude by providing key implications for tourism research and practice. 
ER  -