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Export Reference (APA) 
Rodrigues, A. F., Loureiro, S. M. C. & Bilro, R. G. (2023). The power of connection: Exploring the role of identification in the emotional relationship between humans and robots in the hospitality industry. In Vrontis, D., Weber, Y., and Tsoukatos, E. (Ed.), 16th Annual Conference of the EuroMed Academy of Business. Business Transformation in Uncertain Global Environments . (pp. 1201-1203). Vilnius, Lithuania: EuroMed Press.
Export Reference (IEEE) 
A. F. Rodrigues et al.,  "The power of connection: Exploring the role of identification in the emotional relationship between humans and robots in the hospitality industry", in 16th Annu. Conf. of the EuroMed Academy of Business. Business Transformation in Uncertain Global Environments , Vrontis, D., Weber, Y., and Tsoukatos, E., Ed., Vilnius, Lithuania, EuroMed Press, 2023, pp. 1201-1203
Export BibTeX 
@inproceedings{rodrigues2023_1716149161536,
	author = "Rodrigues, A. F. and Loureiro, S. M. C. and Bilro, R. G.",
	title = "The power of connection: Exploring the role of identification in the emotional relationship between humans and robots in the hospitality industry",
	booktitle = "16th Annual Conference of the EuroMed Academy of Business. Business Transformation in Uncertain Global Environments ",
	year = "2023",
	editor = "Vrontis, D., Weber, Y., and Tsoukatos, E.",
	volume = "",
	number = "",
	series = "",
	pages = "1201-1203",
	publisher = "EuroMed Press",
	address = "Vilnius, Lithuania",
	organization = "",
	url = "https://emrbi.org/euromed-press/clarivate-analytics/"
}
Export RIS 
TY  - CPAPER
TI  - The power of connection: Exploring the role of identification in the emotional relationship between humans and robots in the hospitality industry
T2  - 16th Annual Conference of the EuroMed Academy of Business. Business Transformation in Uncertain Global Environments 
AU  - Rodrigues, A. F.
AU  - Loureiro, S. M. C.
AU  - Bilro, R. G.
PY  - 2023
SP  - 1201-1203
CY  - Vilnius, Lithuania
UR  - https://emrbi.org/euromed-press/clarivate-analytics/
AB  - Identifying market trends is critical for companies to remain competitive, and using technologies such as Artificial Intelligence and Robotics is transforming all business industries and society, impacting experiences and relationships among people. The hospitality industry, which traditionally relies on Human-Human Interactions, is also undergoing technological transformation, with AI and social robots presenting significant potential for growth and new ways of interacting. However, technologies understanding how robots can improve hospitality services and increase customer satisfaction while maintaining a hospitable environment is crucial.
ER  -