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Sarwar, M. & Loureiro, S. M. C. (2023). Signaling effects of green marketing mix: An Application of SOR Model. 10th RMER Conference: Sustainable and Responsible Management- A decade of Integrating Knowledge and Creating Societal Impact through Innovation and Entrepreneurship.
M. A. Sarwar and S. M. Loureiro, "Signaling effects of green marketing mix: An Application of SOR Model", in 10th RMER Conf.: Sustainable and Responsible Management- A decade of Integrating Knowledge and Creating Societal Impact through Innovation and Entrepreneurship, 2023
@misc{sarwar2023_1732207973072, author = "Sarwar, M. and Loureiro, S. M. C.", title = "Signaling effects of green marketing mix: An Application of SOR Model", year = "2023", url = "https://ibs.iscte-iul.pt/contents/about-us/engagement-impact/2485/10th-responsible-management-education-research-conference" }
TY - CPAPER TI - Signaling effects of green marketing mix: An Application of SOR Model T2 - 10th RMER Conference: Sustainable and Responsible Management- A decade of Integrating Knowledge and Creating Societal Impact through Innovation and Entrepreneurship AU - Sarwar, M. AU - Loureiro, S. M. C. PY - 2023 UR - https://ibs.iscte-iul.pt/contents/about-us/engagement-impact/2485/10th-responsible-management-education-research-conference ER -