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Kibele, K., Rosa, M. & Obaidi, M. (2023). How different types of environmentalists are perceived: Changing perceptions by the perceiver. Frontiers in Psychology. 14

K. Kibele et al.,  "How different types of environmentalists are perceived: Changing perceptions by the perceiver", in Frontiers in Psychology, vol. 14, 2023

@article{kibele2023_1734917843844,
	author = "Kibele, K. and Rosa, M. and Obaidi, M.",
	title = "How different types of environmentalists are perceived: Changing perceptions by the perceiver",
	journal = "Frontiers in Psychology",
	year = "2023",
	volume = "14",
	number = "",
	doi = "10.3389/fpsyg.2023.1125617",
	url = "https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2023.1125617/full"
}

TY  - JOUR
TI  - How different types of environmentalists are perceived: Changing perceptions by the perceiver
T2  - Frontiers in Psychology
VL  - 14
AU  - Kibele, K.
AU  - Rosa, M.
AU  - Obaidi, M.
PY  - 2023
SN  - 1664-1078
DO  - 10.3389/fpsyg.2023.1125617
UR  - https://www.frontiersin.org/journals/psychology/articles/10.3389/fpsyg.2023.1125617/full
AB  - Introduction: Previous research found stereotypes of environmentalists as
barriers to public engagement and identification with environmentalism. Yet,
there is limited understanding of the distinct attributes of an environmentalist that
influence public perceptions and self-identification. In our research, we address
this knowledge gap by analyzing reactions to a range of fictional environmentalist
profiles.
Methods: We investigated how multiple features of these profiles (e.g., gender,
occupation, type of pro-environmentalism) influenced stereotypes (such
as competence, friendliness, and trustworthiness), perceived typicality, and
participants’ self-identification with the described profiles, using a novel conjoint
experiment approach with 678 US residents.
Results: We found that profiles described as women, Asians, working as a cleaner
or office clerk, and politically moderate or liberal, exhibiting private to moderate
environmental behaviors and global environmental concerns, were generally
perceived as more typical for environmentalists. Moreover, participants most
identified with profiles depicted as women, in a cleaner occupation, and exhibiting
private pro-environmental behaviors. Atypical profile descriptions, based on prior
research, enhanced participants’ impressions only when associated with private
pro-environmental behaviors or the cleaner occupation.
Discussion: We introduce new avenues in impression formation research and
the use of conjoint analyses in psychological research; moreover, we contribute
valuable input to the environmental movement regarding message framing
considering the source and content relative to the targeted audience.
ER  -