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Vinhas da Silva, Rui & Rahimi, I. (2004). A Critical Success Factor for CRM Implementation. In 4th EURAM Conference. (pp. 0-0). Edimburgo
R. M. Silva and I. Rahimi, "A Critical Success Factor for CRM Implementation", in 4th EURAM Conf., Edimburgo, 2004, pp. 0-0
@inproceedings{silva2004_1732200962782, author = "Vinhas da Silva, Rui and Rahimi, I.", title = "A Critical Success Factor for CRM Implementation", booktitle = "4th EURAM Conference", year = "2004", editor = "", pages = "0-0", publisher = "", address = "Edimburgo", organization = "St Andrews University", url = "" }