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Escadas, M., Jalali, M. S., Septianto, F. & Farhangmehr, M. (2024). Are emotions essential for consumer ethical decision-making: A necessary condition analysis. Business Ethics, The Environment and Responsibility. 33 (3), 468-485
M. E. Escadas et al., "Are emotions essential for consumer ethical decision-making: A necessary condition analysis", in Business Ethics, The Environment and Responsibility, vol. 33, no. 3, pp. 468-485, 2024
@article{escadas2024_1734880622606, author = "Escadas, M. and Jalali, M. S. and Septianto, F. and Farhangmehr, M.", title = "Are emotions essential for consumer ethical decision-making: A necessary condition analysis", journal = "Business Ethics, The Environment and Responsibility", year = "2024", volume = "33", number = "3", doi = "10.1111/beer.12619", pages = "468-485", url = "https://onlinelibrary.wiley.com/journal/26946424" }
TY - JOUR TI - Are emotions essential for consumer ethical decision-making: A necessary condition analysis T2 - Business Ethics, The Environment and Responsibility VL - 33 IS - 3 AU - Escadas, M. AU - Jalali, M. S. AU - Septianto, F. AU - Farhangmehr, M. PY - 2024 SP - 468-485 SN - 2694-6416 DO - 10.1111/beer.12619 UR - https://onlinelibrary.wiley.com/journal/26946424 AB - This research examines the necessary condition of emotions in predicting consumer ethical decision-making, using a new multiplicative method for identifying and measuring the necessary condition in data sets—Necessary Condition Analysis (NCA). Based on a sample of over four hundred individuals, and combining three different consumption scenarios involving ethical issues, our findings demonstrate that emotions are a necessary condition for consumer ethical decisions and behaviours. In addition, the results show that higher levels of consumer ethical decisions can only be achieved if happiness, gladness and satisfaction increase towards a minimum level of necessity. The findings provide empirical support for the essential role of emotions in predicting consumer ethical decision-making. Furthermore, this research identifies the emotional thresholds without which ethical choices cannot occur and then explains why individuals sometimes behave ethically but other times do not. In addition, this is a first contribution applying NCA to consumer ethics. ER -