Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Coco, C., Rita, P., Ramos, R. & Fortes, N. (2024). Dress with finesse: Why people wear clothes with logos. International Journal of Fashion Design, Technology and Education. 17 (2), 260-275
Exportar Referência (IEEE) 
C. Coco et al.,  "Dress with finesse: Why people wear clothes with logos", in Int. Journal of Fashion Design, Technology and Education, vol. 17, no. 2, pp. 260-275, 2024
Exportar BibTeX 
@article{coco2024_1721820288638,
	author = "Coco, C. and Rita, P. and Ramos, R. and Fortes, N.",
	title = "Dress with finesse: Why people wear clothes with logos",
	journal = "International Journal of Fashion Design, Technology and Education",
	year = "2024",
	volume = "17",
	number = "2",
	doi = "10.1080/17543266.2023.2277257",
	pages = "260-275",
	url = "https://www.tandfonline.com/journals/tfdt20"
}
Exportar RIS 
TY  - JOUR
TI  - Dress with finesse: Why people wear clothes with logos
T2  - International Journal of Fashion Design, Technology and Education
VL  - 17
IS  - 2
AU  - Coco, C.
AU  - Rita, P.
AU  - Ramos, R.
AU  - Fortes, N.
PY  - 2024
SP  - 260-275
SN  - 1754-3266
DO  - 10.1080/17543266.2023.2277257
UR  - https://www.tandfonline.com/journals/tfdt20
AB  - Logos are part of a brand’s identity, responsible for its recognizability and what it stands for. Research showed that buying products easily recognizable by others is associated with status and/or conspicuous consumption. This research aimed to determine the reasons behind consumers wearing logo clothes. Building on existing literature, it investigated how status, conspicuousness, self-monitors, self-esteem, materialism, brand loyalty, opinion seekers and leaders, and gender influenced wearing visually branded clothing. A conceptual model was developed combining these constructs. An online questionnaire was conducted amongst 206 individuals, and the model was tested using PLS-SEM. Results indicated that materialism, conspicuous consumers, and brand loyalty affected the decision to wear logo clothes, whereas status consumers, self-monitors, self-esteem, and opinion seekers and leaders were not significant in explaining the dependent variable. Future research could expand the research to different countries and age groups.
ER  -