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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Machado, J., Vacas-de-Carvalho, L., Lencastre, P. & Dionísio, J. (2012). Brand mergers: How attitudes influence brand identity preferences. In EMAC (Ed.), EMAC: Lisbon, 20-24 May. (pp. 0-0). Lisboa: EMAC.
Export Reference (IEEE) 
J. Machado et al.,  "Brand mergers: How attitudes influence brand identity preferences", in EMAC: Lisbon, 20-24 May, EMAC, Ed., Lisboa, EMAC, 2012, pp. 0-0
Export BibTeX 
@inproceedings{machado2012_1765612854465,
	author = "Machado, J. and Vacas-de-Carvalho, L. and Lencastre, P. and Dionísio, J.",
	title = "Brand mergers: How attitudes influence brand identity preferences",
	booktitle = "EMAC: Lisbon, 20-24 May",
	year = "2012",
	editor = "EMAC",
	pages = "0-0",
	publisher = "EMAC",
	address = "Lisboa",
	organization = "EMAC",
	url = ""
}
Export RIS 
TY  - CPAPER
TI  - Brand mergers: How attitudes influence brand identity preferences
T2  - EMAC: Lisbon, 20-24 May
AU  - Machado, J.
AU  - Vacas-de-Carvalho, L.
AU  - Lencastre, P.
AU  - Dionísio, J.
PY  - 2012
SP  - 0-0
CY  - Lisboa
ER  -