Exportar Publicação
A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.
Machado, J., Vacas-de-Carvalho, L., Lencastre, P. & Dionísio, J. (2012). Brand mergers: How attitudes influence brand identity preferences. In EMAC (Ed.), EMAC: Lisbon, 20-24 May. (pp. 0-0). Lisboa: EMAC.
J. Machado et al., "Brand mergers: How attitudes influence brand identity preferences", in EMAC: Lisbon, 20-24 May, EMAC, Ed., Lisboa, EMAC, 2012, pp. 0-0
@inproceedings{machado2012_1765823182838,
author = "Machado, J. and Vacas-de-Carvalho, L. and Lencastre, P. and Dionísio, J.",
title = "Brand mergers: How attitudes influence brand identity preferences",
booktitle = "EMAC: Lisbon, 20-24 May",
year = "2012",
editor = "EMAC",
pages = "0-0",
publisher = "EMAC",
address = "Lisboa",
organization = "EMAC",
url = ""
}
English