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Machado, J., Vacas-de-Carvalho, L., Lencastre, P. & Dionísio, J. (2012). Brand Logo Design: Examining consumer responses to name and logo characteristics. Proceedings of the 11th International Marketing Trends Conference, Venice, 19-21 January 2012.
J. Machado et al., "Brand Logo Design: Examining consumer responses to name and logo characteristics", in Proc. of the 11th Int. Marketing Trends Conf., Venice, 19-21 January 2012, Veneza, 2012
@misc{machado2012_1732199647824, author = "Machado, J. and Vacas-de-Carvalho, L. and Lencastre, P. and Dionísio, J.", title = "Brand Logo Design: Examining consumer responses to name and logo characteristics", year = "2012", howpublished = "Digital", url = "" }
TY - CPAPER TI - Brand Logo Design: Examining consumer responses to name and logo characteristics T2 - Proceedings of the 11th International Marketing Trends Conference, Venice, 19-21 January 2012 AU - Machado, J. AU - Vacas-de-Carvalho, L. AU - Lencastre, P. AU - Dionísio, J. PY - 2012 CY - Veneza ER -