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Machado, J., Vacas-de-Carvalho, L., Lencastre, P. & Dionísio, J. (2012). Brand Logo Design: Examining consumer responses to name and logo characteristics. In International Marketing Trends Conference (Ed.), Proceedings of the 11th International Marketing Trends Conference, Venice, 19-21 January 2012. (pp. 0-0). Veneza: International Marketing Trends Conference.
J. Machado et al., "Brand Logo Design: Examining consumer responses to name and logo characteristics", in Proc. of the 11th Int. Marketing Trends Conf., Venice, 19-21 January 2012., International Marketing Trends Conference, Ed., Veneza, International Marketing Trends Conference, 2012, pp. 0-0
@inproceedings{machado2012_1730877772468, author = "Machado, J. and Vacas-de-Carvalho, L. and Lencastre, P. and Dionísio, J.", title = "Brand Logo Design: Examining consumer responses to name and logo characteristics", booktitle = "Proceedings of the 11th International Marketing Trends Conference, Venice, 19-21 January 2012.", year = "2012", editor = "International Marketing Trends Conference", pages = "0-0", publisher = "International Marketing Trends Conference", address = "Veneza", organization = "International Marketing Trends Conference", url = "" }
TY - CPAPER TI - Brand Logo Design: Examining consumer responses to name and logo characteristics T2 - Proceedings of the 11th International Marketing Trends Conference, Venice, 19-21 January 2012. AU - Machado, J. AU - Vacas-de-Carvalho, L. AU - Lencastre, P. AU - Dionísio, J. PY - 2012 SP - 0-0 CY - Veneza ER -