Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Machado, J., Vacas-de-Carvalho, L., Lencastre, P. & Dionísio, J. (2011). Rebranding mergers: how important is the figurativeness of the brand's signs?. Proceedings of the 10th International Marketing Trends Conference, Paris: ESCP-EAP, 20-22 January 2011.
Exportar Referência (IEEE) 
J. Machado et al.,  "Rebranding mergers: how important is the figurativeness of the brand's signs?", in Proc. of the 10th Int. Marketing Trends Conf., Paris: ESCP-EAP, 20-22 January 2011, Paris, 2011
Exportar BibTeX 
@misc{machado2011_1713498292273,
	author = "Machado, J. and Vacas-de-Carvalho, L. and Lencastre, P. and Dionísio, J.",
	title = "Rebranding mergers: how important is the figurativeness of the brand's signs?",
	year = "2011",
	howpublished = "Digital",
	url = ""
}
Exportar RIS 
TY  - CPAPER
TI  - Rebranding mergers: how important is the figurativeness of the brand's signs?
T2  - Proceedings of the 10th International Marketing Trends Conference, Paris: ESCP-EAP, 20-22 January 2011
AU  - Machado, J.
AU  - Vacas-de-Carvalho, L.
AU  - Lencastre, P.
AU  - Dionísio, J.
PY  - 2011
CY  - Paris
ER  -