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Ferreira, Mónica Mendes (2020). Virtual reality and artificial intelligence: co-creation process between consumers and firms in an area of smart cities. 6th International AR VR Conference: Augmented Reality and Virtual Reality - New trends in immersive technology.
M. M. Ferreira, "Virtual reality and artificial intelligence: co-creation process between consumers and firms in an area of smart cities", in 6th Int. AR VR Conf.: Augmented Reality and Virtual Reality - New trends in immersive technology, 2020
@misc{ferreira2020_1716231644678, author = "Ferreira, Mónica Mendes", title = "Virtual reality and artificial intelligence: co-creation process between consumers and firms in an area of smart cities", year = "2020", howpublished = "Digital" }
TY - CPAPER TI - Virtual reality and artificial intelligence: co-creation process between consumers and firms in an area of smart cities T2 - 6th International AR VR Conference: Augmented Reality and Virtual Reality - New trends in immersive technology AU - Ferreira, Mónica Mendes PY - 2020 AB - The aim of this study is twofold: provide an overview of the virtual reality and artificial intelligence conceptualization and applications and propose a framework for the consumer-firm experience process in the context of smart cities. The framework will give a novel perspective on the topic and provide theoretical contributions. ER -