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A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Ferreira, Mónica Mendes & Loureiro, Sandra Maria Correia (2020). The role of virtual reality and artificial intelligence in marketing relationship communications. Global Marketing Conference - GAMMA .
Exportar Referência (IEEE) 
M. M. Ferreira and L. S. Correia,  "The role of virtual reality and artificial intelligence in marketing relationship communications", in Global Marketing Conf. - GAMMA , Seoul, 2020
Exportar BibTeX 
@misc{ferreira2020_1777249323720,
	author = "Ferreira, Mónica Mendes and Loureiro, Sandra Maria Correia",
	title = "The role of virtual reality and artificial intelligence in marketing relationship communications",
	year = "2020",
	howpublished = "Ambos (impresso e digital)"
}
Exportar RIS 
TY  - CPAPER
TI  - The role of virtual reality and artificial intelligence in marketing relationship communications
T2  - Global Marketing Conference - GAMMA 
AU  - Ferreira, Mónica Mendes
AU  - Loureiro, Sandra Maria Correia
PY  - 2020
CY  - Seoul
AB  - Virtual Reality (VR) and Artificial Intelligence (AI) have benefited from a constant presence in the front stage of the top technological breakthroughs due to their potential contribution in the Marketing field. This growing interest to understand the potential of VR and AI and as a new way to attract customers and enrich their experiences led to this study. Using the Integrated Marketing Communications concept, the final goal is to discuss the extent to which experiences using Virtual Reality and Artificial Intelligence may impact a customer experience in three different points of the customer journey: pre-purchase (brand associations), purchase (intention) and post- purchase stage (brand loyalty).
ER  -