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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Pires, G., Rita, P. & Stanton, J. (2010). Assessing relevancy of ICT driven consumer empowerment for business. Global Business and Economics Anthology. 2 (1), 293-302
Export Reference (IEEE) 
G. Pires et al.,  "Assessing relevancy of ICT driven consumer empowerment for business", in Global Business and Economics Anthology, vol. 2, no. 1, pp. 293-302, 2010
Export BibTeX 
@article{pires2010_1716163342524,
	author = "Pires, G. and Rita, P. and Stanton, J.",
	title = "Assessing relevancy of ICT driven consumer empowerment for business",
	journal = "Global Business and Economics Anthology",
	year = "2010",
	volume = "2",
	number = "1",
	pages = "293-302",
	url = ""
}
Export RIS 
TY  - JOUR
TI  - Assessing relevancy of ICT driven consumer empowerment for business
T2  - Global Business and Economics Anthology
VL  - 2
IS  - 1
AU  - Pires, G.
AU  - Rita, P.
AU  - Stanton, J.
PY  - 2010
SP  - 293-302
SN  - 1553-1392
AB  - Consumer empowerment commonly focuses on the deliberate provision of power to consumers by business, often using information and communications technology (ICT) to support controlled, self-service initiatives driven by operational efficiency goals. An alternative focus has recently emerged in consumer markets: one where consumer empowerment is not delegated or controlled by business. This undelegated consumer empowerment is an unintended consequence arising from a combination of continued advances in ICT, global technological convergence and marketing strategies developed by business seeking to take advantage of the potential of globalisation using the Internet. Relevancy for business may depend on the competitive environment nature of the product and on other factors. Undelegated consumer empowerment and the associated empowerment process are examined, leading to a discussion of the types of issues a business needs to consider in assessing relevancy of ICT driven consumer empowerment.
ER  -