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Canuto, J. & Rita, P. (2010). Inside consumers' brain: the influence of happiness and trust on loyalty. A conceptual model for online Social Virtual Worlds. In AMA SERVSIG International Research Conference. (pp. 0-0).
J. Canuto and P. M. Rita, "Inside consumers' brain: the influence of happiness and trust on loyalty. A conceptual model for online Social Virtual Worlds", in AMA SERVSIG Int. Research Conf., 2010, pp. 0-0
@inproceedings{canuto2010_1766565591007,
author = "Canuto, J. and Rita, P.",
title = "Inside consumers' brain: the influence of happiness and trust on loyalty. A conceptual model for online Social Virtual Worlds",
booktitle = "AMA SERVSIG International Research Conference",
year = "2010",
editor = "",
pages = "0-0",
publisher = "",
address = "",
organization = "",
url = ""
}
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