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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Canuto, J. & Rita, P. (2010). Inside consumers' brain: the influence of happiness and trust on loyalty. A conceptual model for online Social Virtual Worlds. In AMA SERVSIG International Research Conference. (pp. 0-0).
Export Reference (IEEE) 
J. Canuto and P. M. Rita,  "Inside consumers' brain: the influence of happiness and trust on loyalty. A conceptual model for online Social Virtual Worlds", in AMA SERVSIG Int. Research Conf., 2010, pp. 0-0
Export BibTeX 
@inproceedings{canuto2010_1715931294742,
	author = "Canuto, J. and Rita, P.",
	title = "Inside consumers' brain: the influence of happiness and trust on loyalty. A conceptual model for online Social Virtual Worlds",
	booktitle = "AMA SERVSIG International Research Conference",
	year = "2010",
	editor = "",
	pages = "0-0",
	publisher = "",
	address = "",
	organization = "",
	url = ""
}
Export RIS 
TY  - CPAPER
TI  - Inside consumers' brain: the influence of happiness and trust on loyalty. A conceptual model for online Social Virtual Worlds
T2  - AMA SERVSIG International Research Conference
AU  - Canuto, J.
AU  - Rita, P.
PY  - 2010
SP  - 0-0
ER  -