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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Rita, P. (2012). Marketing to Citizens: Going beyond customers and consumers. European Marketing Academy.
Export Reference (IEEE) 
P. M. Rita,  Marketing to Citizens: Going beyond customers and consumers, --- ed., European Marketing Academy, 2012
Export BibTeX 
@proceedings{rita2012_1764937556720,
	title = "Marketing to Citizens: Going beyond customers and consumers",
	year = "2012",
	editor = "Rita, P.",
	volume = "",
	publisher = "European Marketing Academy",
	address = "",
	organization = "",
	url = ""
}
Export RIS 
TY  - CONF
TI  - Marketing to Citizens: Going beyond customers and consumers
AU  - Rita, P.
PY  - 2012
ER  -