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Rita, P. (2012). Marketing to Citizens: Going beyond customers and consumers. European Marketing Academy.
P. M. Rita, Marketing to Citizens: Going beyond customers and consumers, --- ed., European Marketing Academy, 2012
@proceedings{rita2012_1722097578016, title = "Marketing to Citizens: Going beyond customers and consumers", year = "2012", editor = "Rita, P.", volume = "", publisher = "European Marketing Academy", address = "", organization = "", url = "" }