Exportar Publicação

A publicação pode ser exportada nos seguintes formatos: referência da APA (American Psychological Association), referência do IEEE (Institute of Electrical and Electronics Engineers), BibTeX e RIS.

Exportar Referência (APA) 
Dutschke, J., Dutschke, G., Dias, Á. & Pereira, L. F. (2024). The importance of events, happiness and brand love for a place sustainability. International Journal of Business and Emerging Markets. 16 (2), 222-237
Exportar Referência (IEEE) 
J. Dutschke et al.,  "The importance of events, happiness and brand love for a place sustainability", in Int. Journal of Business and Emerging Markets, vol. 16, no. 2, pp. 222-237, 2024
Exportar BibTeX 
@article{dutschke2024_1721841866788,
	author = "Dutschke, J. and Dutschke, G. and Dias, Á. and Pereira, L. F.",
	title = "The importance of events, happiness and brand love for a place sustainability",
	journal = "International Journal of Business and Emerging Markets",
	year = "2024",
	volume = "16",
	number = "2",
	doi = "10.1504/IJBEM.2024.10057790",
	pages = "222-237",
	url = "https://www.inderscience.com/jhome.php?jcode=ijbem"
}
Exportar RIS 
TY  - JOUR
TI  - The importance of events, happiness and brand love for a place sustainability
T2  - International Journal of Business and Emerging Markets
VL  - 16
IS  - 2
AU  - Dutschke, J.
AU  - Dutschke, G.
AU  - Dias, Á.
AU  - Pereira, L. F.
PY  - 2024
SP  - 222-237
SN  - 1753-6219
DO  - 10.1504/IJBEM.2024.10057790
UR  - https://www.inderscience.com/jhome.php?jcode=ijbem
AB  - This study aims to understand to what extent effective events contribute to the image of the city that receives them, promoting the love of the city-brand and positively influence the happiness of the inhabitants and non-inhabitants. A case study was lead in the city of Cascais, using two events, 'Estoril Open' and 'Festas do Mar - Cascais'. The surveys, based on validate models of event efficacy, brand love and happy cities, were applied in two distinct samples, one composed by the inhabitants of Cascais and the other by non-inhabitants. By testing hypothesis and through correlation analysis, was concluded that effective events contribute to the image of the host city, promoting the love of the city-brand and positively influencing the happiness of the inhabitants and not inhabitants.
ER  -