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The publication can be exported in the following formats: APA (American Psychological Association) reference format, IEEE (Institute of Electrical and Electronics Engineers) reference format, BibTeX and RIS.

Export Reference (APA) 
Loureiro, S. M. C., Ferreira, M. M., Bilro, R. G. & Marques, L. (2023). How artificial intelligence tools influence customer experience and avoidance of similarity. In Rust, R. T., Peres, R., Robinson, L., Nishio, C., and Garrett, T. (Ed.), 2023 Global Marketing Conference at Seoul: Marketing and management transformation in the challenging digital environment. (pp. 646-649). Seoul, Republic of Korea: Global Alliance of Marketing and Management Associations.
Export Reference (IEEE) 
S. M. Loureiro et al.,  "How artificial intelligence tools influence customer experience and avoidance of similarity", in 2023 Global Marketing Conf. at Seoul: Marketing and management transformation in the challenging digital environment, Rust, R. T., Peres, R., Robinson, L., Nishio, C., and Garrett, T., Ed., Seoul, Republic of Korea, Global Alliance of Marketing and Management Associations, 2023, pp. 646-649
Export BibTeX 
@inproceedings{loureiro2023_1716181853833,
	author = "Loureiro, S. M. C. and Ferreira, M. M. and Bilro, R. G. and Marques, L.",
	title = "How artificial intelligence tools influence customer experience and avoidance of similarity",
	booktitle = "2023 Global Marketing Conference at Seoul: Marketing and management transformation in the challenging digital environment",
	year = "2023",
	editor = "Rust, R. T., Peres, R., Robinson, L., Nishio, C., and Garrett, T.",
	volume = "",
	number = "",
	series = "",
	doi = "10.15444/GMC2023.07.07.04",
	pages = "646-649",
	publisher = "Global Alliance of Marketing and Management Associations",
	address = "Seoul, Republic of Korea",
	organization = "Global Alliance of Marketing and Management Associations",
	url = "http://gmcproceedings.net/index.html"
}
Export RIS 
TY  - CPAPER
TI  - How artificial intelligence tools influence customer experience and avoidance of similarity
T2  - 2023 Global Marketing Conference at Seoul: Marketing and management transformation in the challenging digital environment
AU  - Loureiro, S. M. C.
AU  - Ferreira, M. M.
AU  - Bilro, R. G.
AU  - Marques, L.
PY  - 2023
SP  - 646-649
SN  - 2288-825X
DO  - 10.15444/GMC2023.07.07.04
CY  - Seoul, Republic of Korea
UR  - http://gmcproceedings.net/index.html
AB  - The capability for Artificial Intelligence in the beauty industry is enormous, as customers are demanding increasingly customized offers that only these strategies can offer. However, there is still a scarcity of empirical research on customer experiences enabled by AI, which highlights this research's relevance, which we intend to bridge.
ER  -