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Loureiro, S. M. C., Raouf, A. R., Ramkissoon, H. & Hollebeek, L. (2023). Customer engagement in tourism and hospitality research. In Raouf Ahmad Rather, Haywantee Ramkissoon (Ed.), Handbook of customer engagement in tourism marketing. (pp. 1-24).: Edward Elgar .
S. M. Loureiro et al., "Customer engagement in tourism and hospitality research", in Handbook of customer engagement in tourism marketing, Raouf Ahmad Rather, Haywantee Ramkissoon, Ed., Edward Elgar , 2023, pp. 1-24
@incollection{loureiro2023_1716160273341, author = "Loureiro, S. M. C. and Raouf, A. R. and Ramkissoon, H. and Hollebeek, L.", title = "Customer engagement in tourism and hospitality research", chapter = "", booktitle = "Handbook of customer engagement in tourism marketing", year = "2023", volume = "", series = "", edition = "", pages = "1-1", publisher = "Edward Elgar ", address = "", url = "https://www.e-elgar.com/shop/gbp/handbook-of-customer-engagement-in-tourism-marketing-9781802203936.html" }
TY - CHAP TI - Customer engagement in tourism and hospitality research T2 - Handbook of customer engagement in tourism marketing AU - Loureiro, S. M. C. AU - Raouf, A. R. AU - Ramkissoon, H. AU - Hollebeek, L. PY - 2023 SP - 1-24 DO - 10.4337/9781802203943.00010 UR - https://www.e-elgar.com/shop/gbp/handbook-of-customer-engagement-in-tourism-marketing-9781802203936.html AB - Customer engagement (CE), defined as a customer's resource investment in his/her brand or firm interactions, has evolved into an important tourism and hospitality marketing metric in the last decade. However, despite existing insight in this area, dynamic CE remains in flux, requiring further investigation. In this chapter, we discuss CE's key theoretical foundation/underpinnings, perspectives, operationalization(s)/measurement, antecedents, consequences, mediators, moderators, approaches and methods, thus offering a foundation upon which the remainder of this book is built. ER -