Exportar Publicação

Loureiro, S. M. C., Raouf, A. R., Ramkissoon, H. & Hollebeek, L. (2023). Customer engagement in tourism and hospitality research. In Raouf Ahmad Rather, Haywantee Ramkissoon (Ed.), Handbook of customer engagement in tourism marketing. (pp. 1-24).: Edward Elgar  .

S. M. Loureiro et al.,  "Customer engagement in tourism and hospitality research", in Handbook of customer engagement in tourism marketing, Raouf Ahmad Rather, Haywantee Ramkissoon, Ed., Edward Elgar  , 2023, pp. 1-24

@incollection{loureiro2023_1734890707929,
	author = "Loureiro, S. M. C. and Raouf, A. R. and Ramkissoon, H. and Hollebeek, L.",
	title = "Customer engagement in tourism and hospitality research",
	chapter = "",
	booktitle = "Handbook of customer engagement in tourism marketing",
	year = "2023",
	volume = "",
	series = "",
	edition = "",
	pages = "1-1",
	publisher = "Edward Elgar  ",
	address = "",
	url = "https://www.e-elgar.com/shop/gbp/handbook-of-customer-engagement-in-tourism-marketing-9781802203936.html"
}

TY  - CHAP
TI  - Customer engagement in tourism and hospitality research
T2  - Handbook of customer engagement in tourism marketing
AU  - Loureiro, S. M. C.
AU  - Raouf, A. R.
AU  - Ramkissoon, H.
AU  - Hollebeek, L.
PY  - 2023
SP  - 1-24
DO  - 10.4337/9781802203943.00010
UR  - https://www.e-elgar.com/shop/gbp/handbook-of-customer-engagement-in-tourism-marketing-9781802203936.html
AB  - Customer engagement (CE), defined as a customer's resource investment in his/her brand or firm interactions, has evolved into an important tourism and hospitality marketing metric in the last decade. However, despite existing insight in this area, dynamic CE remains in flux, requiring further investigation. In this chapter, we discuss CE's key theoretical foundation/underpinnings, perspectives, operationalization(s)/measurement, antecedents, consequences, mediators, moderators, approaches and methods, thus offering a foundation upon which the remainder of this book is built.
ER  -