Talk
A cross-cultural case study of consumers’ communications about a new technological product
Sérgio Moro (Moro, S.); Guilherme Pires (Pires, G.); Paulo Rita (Rita, P.); Paulo Cortez (Cortez, P.);
Event Title
Royal Bank International Research Seminar: Culture and the Adoption of New Information Technologies
Year (definitive publication)
2017
Language
English
Country
Canada
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Abstract
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