In recent decades, culture has gained great centrality in the search for new development and planning strategies to revitalize and increase the competitiveness of the territories, largely due to the growing economic relevance of the symbolic and aesthetic value of goods and services [1] as well as the spaces where they are created, produced and consumed [2]. Besides, tourism had enormous growth, diversification and expansion, becoming an essential source of income and employment. Therefore, many territories seek to improve their image and attractiveness by exploiting local, tangible and intangible cultural resources and encouraging synergies between tourism and the cultural and creative and tourism industries. New understandings and dynamics in culture and tourism, especially regarding sustainability and wellbeing demands, require new methodological approaches and operative tools to examine, communicate and aware cultural actors, policymakers and the public about the values associated with the specific and multifaceted nature of these activities and the impacts on local territories and communities. Traditional impact assessment methods tend to focus on short-term indicators based on more accessible and quantitative collection data, not considering the multiple effects on local territories and communities. Thus, not responding to the complexity of reality, to the multidimensionality and time interval necessary for impact assessment, and place sensitive [3]. In response to this challenge, a conceptual and analytical model was co-designed and tested in different projects to evaluate the impacts at the economic, social, environmental, cultural-artistic and participatory levels of the initiatives of the cultural and creative sector and tourism. This model led to the development of a digital application/platform – called CULTURE.IMPACTS DYI – to allow the systematization, self-assessment and self-awareness of value creation and the direct and indirect impacts generated by the action and activities of the different agents. In addition, it is a toolkit that incorporates an audience monitoring tool to help organizations estimate the effects of their end-user experiences and develop audiences. Moreover, the current pandemic crisis has had serious consequences for these activities. Therefore, it is even more imperative to create tools that go beyond conventional evaluations and provide evidence about their nature and multiple impacts.

--

culture and creative activities,digital toolkit,impact assessment,sustainable development,value creation,wellbeing