Talk
A Relationship Marketing Approach to the Online Purchase of Tourism Products
Hélia Gonçalves Pereira (Pereira, H.); Paulo Rita (Rita, P.); Maria Salgueiro (Salgueiro, M.F.);
Event Title
EMAC 2014 - Paradigm Shifts & Interactions
Year (definitive publication)
2014
Language
English
Country
Spain
More Information
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Abstract
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Acknowledgements
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Keywords
e-loyalty, relationships, internet
Associated Records

This talk is associated with the following record:

Publication Identifiers
ci-pub-16967
Other Publication Details
Yes
Both (printed and digital)
Valência
Conference
International
Oral Presentation