Publication in conference proceedings
A study on antecedents and impacts of engagement and participation in brand communities in Portugal 2013
Ana Regina Pires (Pires, A. R.); Sandra Loureiro (Loureiro, S.M.C.);
Conference book Proceedings of 6th EuroMed Conference of the EuroMed Academy of Business Research- Confronting Contemporary Business Challenges through Management Innovation
Year (definitive publication)
2013
Language
English
Country
--
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Abstract
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Acknowledgements
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Publication Identifiers
ci-pub-13130
Other Publication Details
2013
EuroMed Press
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978-9963-711-16-1 (print)
978-9963-711-16-1 (online)
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1820 - 1836 --
Yes
Both (printed and digital)
Demetris Vrontis, Yaakov Weber and Shlomo Tarba
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Conference
International
2013
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