Talk
A text mining and topic modelling perspective of ethnic marketing research
Sérgio Moro (Moro, S.); Paulo Rita (Rita, P.); Paulo Cortez (Cortez, Paulo); Guilherme Pires (Pires, G.);
Event Title
11th Royal Bank International Research Conference
Year (definitive publication)
2016
Language
English
Country
China
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Abstract
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Acknowledgements
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Keywords
ethnic marketing
Publication Identifiers
cv-prod-id-66448
ci-pub-28953
Other Publication Details
Yes
Other
Wuxi
Conference
International
Oral Presentation