Publication in conference proceedings
Assessing Brand Equity in Portuguese Wine Market
Ana Brochado (Brochado, A.); Cristina Barbosa (Barbosa, C.);
Global Brand Conference
Year (definitive publication)
2013
Language
English
Country
Portugal
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Abstract
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Publication Identifiers
ci-pub-9835
Other Publication Details
2013
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Digital
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Porto
Conference
International
2013
Full Paper