Talk
Assessing the role of perceived value on mobile data service usage: gender and age as moderators
Ana Brochado (Brochado, A.); Paulo Rita (Rita, P.); Sandra Loureiro (Loureiro, S. M. C.);
Event Title
XXIV JORNADAS LUSO-ESPANHOLAS DE GESTÃO CIENTÍFICA
Year (definitive publication)
2014
Language
English
Country
Portugal
More Information
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Abstract
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Acknowledgements
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Keywords
Publication Identifiers
ci-pub-15636
Other Publication Details
Yes
Other
Leiria
Conference
European
Oral Presentation