Brand Love across Cultures: A Cross-cultural Study on Wine Consumption, Values and Preferences

Ciência-IUL Talks Talk Detailed Description

Talk

Silvia Cacho (Cacho, S.); Sandra Loureiro (Loureiro, S.M.C.);

Event Title

2nd International Colloquium-Consumer brand relationship

Year (definitive publication)

2011

Language

English

Country

United States of America

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Abstract

Acknowledgements

Keywords

Publication Identifiers

Ciência-IUL ID

ci-pub-9717

Other Publication Details